THE MINIMAL COLLECTION STORY
THE MINIMAL COLLECTION // tHE STORY
Our brand new MINIMAL COLLECTION has finally launched, so here’s a little about the story behind it.
Our fist ever collection launched back in Summer 14/15 as our statement on swimwear for the confident, modern woman. We’ve always been inspired by the adventurism of the Carioca attitude and minimalist fio dental bikinis since the beginning and with our 5th range, we wanted to get back what started it all.
This collection is a celebration of femininity and strength, simplicity and minimalism, and proves there’s a certain seduction when a swimsuit is just perfect.
6 new styles and 3 new colours debut across the collection, whilst the fan favourite Barely There makes a comeback and remains a staple in the range. We explore Brazilian-inspired themes with micro cuts and an exotic 70’s colour palette; it’s our most exciting and visually appealing capsule yet.
Whether it’s about your desire to laze on an island paradise, strut across the sands of the hottest beaches or lounge by the city’s favourite rooftop pool, with these exciting new pieces, our avid Lola & Lamar babes, as well as those new the brand, will all find love in the MINIMAL COLLECTION.
We encourage you to embrace the MINIMAL life.